Creative Director & Stylist

LOOM : California

This was the first shoot that inspired the Loom movement. During the last day of Erich McVey's 2014 Elk Workshop, I was allowed to implement a unique method of design and creative direction. We closed the room to the shoot and had the attendees enter in groups of 3-4 at a time. Giving the real life couple a serious of 4 tasks to complete in a 10 minutes time frame, the attendees gave little to no direction, instead shooting the natural progression of the couples moments. It takes my breath away to see these tender and authentic images from Erich McVey.